These are a bunch of $90 hoodies from electricMVMT. They each have a rope of battery powered electroluminescent wire running around the zipper and hood. That way you and your friends can go run around at night playing TRON or whatever the hell you people do. God you kids are weird.
When I was growing up we didn't have glowing hoodies and had to run around at night in total darkness. Do you know how scary it was crossing the street? NOT AT ALL. You know why? Because we'd crawl through the sewers underneath like ninja turtles! I'm serious. Please don't tell my parents.