According to a story by NPR's This American Life, the 125-year old top-secret Coca-Cola Classic recipe was accidentally leaked in the photo accompanying a 1979 Atlanta newspaper article about the soda giant, but nobody noticed it until now.
And while companies like Pepsi have deduced the general ingredients on their own, none have unlocked the "Merchandise 7X flavoring" that gives Coke its unique taste and bubbly burn. "The company has always said, and as far as I know it's true, that at any given time only two people know how to mix the 7X flavoring ingredient," Mark Pendergrast, historian and author of For God, Country and Coke told This American Life. "Those two people never travel on the same plane in case it crashes; it's this carefully passed-on secret ritual and the formula is kept in a bank vault."
Link: http://newsfeed.time.com/2011/02/15/is-this-the-real-thing-coca-colas-secret-formula-discovered/
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