Dodge has decided to make 'Furious Fuscia' Challengers and market them to men.
Chrysler Group is trying to better define its various brands and products as it attempts to claw back lost market share following years of slumping sales and financial cutbacks that ultimately ended in bankruptcy.
Photographs don't really do justice to Furious Fuchsia, Chrysler spokesman Dan Ried insisted, while acknowledging that fuchsia might seem an odd color choice for a male-oriented car.
"I saw it in person and it actually looks pretty cool," he said. "It's tough to capture how it looks in the daylight."
No, it's not hard to capture. It looks pinkish-purple.
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