Nike unveiled the new World Cup 2010 national team kits with several footballers at a global media event at Battersea Power Station in London.
Many of the world's leading players, including Cristiano Ronaldo, Robinho and Ji-Sung Park will take to the pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football's history.
For the first time, all of Nike’s national teams, including Brazil, Portugal and The Netherlands, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles. Nike unveiled the new national team kits with several footballers at a global media event at Battersea Power Station in London.
“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”
To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.
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