This is Dino Pet, a plastic dinosaur shaped jar filled with a bioluminescent marine algae that will glow when agitated at night. You just leave the dino in indirect sunlight (or a low watt bulb) during the day, then shake the hell out of it at night for a ton of NIGHT TIME IS THE RIGHT TIME FUN.
Dino Pets are currently a Kickstarter campaign but already funded so $40 guarantees one when they ship next April. They will also be selling nutrients for $10 that will keep your algae colony thriving for around 6 months, and additional algae to add in the event your kid puts the thing in the microwave and/or drink it.
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